Human Centered Digital Marketing for Human Centered Services.
Transparent. Your Goals, first.
Accountable. It is just me!
Limited Capacity.
Flat Monthly Fee.
Data-Driven. Google Ads & Google Local Ads Exploratory Ad Spend budget included in flat monthly fee.
SEO Strategy
Agencies scale just like any other business. Limited scope of work, standard operating procedures for minimum acceptable performance, time constraints. Focusing too heavily on “how”, and “how much” risks getting to the “why” quickly.
Strategy is lead and constrained by the same data. Google Search Console. Google Analytics 4.
What is a “free SEO Audit” audit worth?
Who has the time for another canned report?
Get real market intelligence. Positioning against your competitors in your market. Inform your market takeover with data.
If you have access to your website’s Google Analytics (GA4) & Google Search Console, you’re golden, let’s connect.
SEO Analytics
Let’s Put You On the Top
Top of the search engine’s results page is about diligence and consistency.
Your Digital Marketing Agent. Dedicated. Diligent.
Agents protect and promote Clients. A mutual sense of trust is required and it is hard to develop as digital marketing agencies automate to service an increasing number of clients. Focusing on Client Retention is not the same as focusing on year-on-year organic growth. Or creating and managing a self-financing, lead generation machine that is your Paid Ads Campaigns.
Separate contracts required for each Organic Traffic, or Paid Search Growth Marketing Programs. Paid campaigns have a variable cost not associated with Organic growth efforts.
Cost. The Bottom Line.
A fixed monthly recurring will cover all services and all assets (not licensed exclusively to you). No billable hours, no nickel & dime tactics, no new subscription upsells. If it serves your marketing goals, then why wait on a new shiny? Updating a fairly recently launched WordPress site theme is usually a more effective use of time. Using existing assets will simplify the process by only fixing what is actually broken. If it is as series of mysterious handoffs over years, it is most likely simpler to make this happen with all new code.
Open and Accountable.
A shared Google Calendar and Drive will allow us to freely share assets, if you can use on another channel, you should do so. You see tasks scheduled, adjusted, and anticipate for decision making and co-ordination with P.R., or Event Planners. It is not too much to ask of a full service digital marketing agent.
Do I Have to Buy Yet Another Website?
As a marketing tool, it is important to be able to capitalize on new features, especially if your competitors are doing so. Let’s find that out first, it is foundational to all subsequent efforts. The necessary fix may not be expensive in time or money. Ai generated websites simplifies the initial design phase as we iterate designs quickly, together. If you want to place each pixel, we can do that too – at an hourly rate. Web Dev, Hosting, Security, Backups. Its all included. As well as occasional website refreshes. It a marketing tool, it will need polishing.
What About Artificial Intelligence?
Everyone is excited about Ai. The digital marketing industry is consolidating and moving to artificial intelligence. However, there will always exist inherent advantages for natural intelligence to exploit. Your ultimate audience is not ai. Ai have accepted known hallucination rates. Search engines are not grounded. They have no idea what the word mean in real life. Of course, I possess an inherent weakness as well, there is a limited number of clients that I can take on.
Keep It Simple.
Experience Matters. 25+ years relating with business owners, 7+ years SMB Marketing guiding internal and external marketing teams, standing up new practices. A knowledgeable LISTENER, that can get to ‘why?’ quickly. As your Marketing Agent, I know when to seek guidance from you and when to just get it done. Time or money, not both. I get it.
SEO Services
Technical SEO
This is all the stuff done that is not visible to the users of a website. Google ranks pages, so which page should we explore first, and why?
Social Media
Social may be the ultimate definition of self-promotion and best performed in-house with keyword strategy planning.
Local SEO
Your competitors seem much busier based on the amount of referrals or deferrals you receive.
Web Booster
Efforts performed to legitimately outcompete your competitors using all digital marketing means available. What are your competitors doing or not doing? How can we tell?
SEO Ranking
Strategy to move past a competitor, then another, then the next! Eventually, it will be about defending the position too. Are you ready? Do you have the time?
Analytics
Great, another report no one can explain. I feel you. The better you can define the finish line, the faster we can get there. If the analytics does not add clarity, why not slice the data differently?
Analyze
Provide the website addresses. Check your current Marketing efforts versus competitors – of your choosing. Provide access to actual data, or use public data. Live chat or static report, it is up to you and how complexity of your needs. Let’s connect, this is my bread and butter.
Grow CAC, CPA
Customer Acquisition Cost (CAC), or Cost Per Acquisition? This depends if you are building repeat paying client base, or capture and measure a specific action such as leads. You know your Clients, I bring the marketing chops, lets partner to get our wins.
Convert
Bottom Line: cash is the lifeblood of any organization. How can your existing marketing budget be better put to use? Let’s find out together. The digital landscape is ever evolving with new features and biannual Google Core Algorithm updates. Conversions need nurturing, or they wither.
NExt Steps
Start With a Discovery Meeting. Let’s Get Started.
You made it this far, let’s connect today for us to review your website together!
